Boost

For my Final Major Project I was given a selection of briefs to choose from. I decided to take on the challenge of rebranding the energy drink "Boost." I have created a range of packaging designs, advertisements and promotional items which can be seen below. Another requirement set by the brief was to create a new consumer sector in the market and I decided to aim my new products at young professionals. I have explored colour and typography and tried to push forward the key slogan "Boost - It's a no brainer."